As we all know who Manu Kumar Jain is. Manu joined Xiaomi in 2014 as the Country Manager and Managing Director of Xiaomi India. In 2017 he was promoted as global Vice President of Xiaomi. Xiaomi India became the number one smartphone brand in India in Q3 of 2017 (as per IDC Quarterly report) and currently sustains its top position even after six quarters.
In addition to driving the brand’s overall growth in India, Manu Jain also initiated manufacturing projects as part of the company’s commitment to the "Make In India" initiative. Through these efforts, Xiaomi set up six manufacturing plants across India. The company currently manufactures over 95% of its smartphones locally.
Under Manu’s leadership, the brand further expanded its product offerings across several other smart tech categories such as Smart TVs, fitness bands, smart air purifiers, and power banks, to name a few. In February 2018, Xiaomi introduced its Mi LED Smart TVs, which gained massive popularity among consumers in India.
Let’s cut this short as none of the blogs or articles can accommodate the success achieved in the past 4+ years.
Venue - MI HOME, INDIRANAGAR
It was a serene, sunny afternoon of 2nd February 2019 in Bengaluru. The Mi fans gathered at MI Home, Indiranagar. To everyone’s surprise The Boss Man - Manu Kumar Jain - accompanied them along with few other Xiaomi India officials.
Let me try to add another pic as this looks overexposed
Nonetheless, he spoke about the expansion plans as to how XIaomi would pan out in the coming years. He explained addressing all the queries from the fans the difference between Honest Pricing vs Profit Margin.
He strongly believes in the value proposition of Xiaomi. You should have seen the conviction with which he said to all of us about the 5% profit margin from the hardware parts.
Manu Kumar Jain Explained us about the META-CATEGORISATION of the xiaomi products in India
All the products launched so far fall under these categories. I might be wrong with the name of one of them but please feel free to correct it.
Candid moments with MIFC - Bengaluru, I am wondering why Shuhail is so bewildered!
Few other officials who accompanied him, Gitansh, sharing a lighter moment with the fanbase!
Manu is Truly humble & down to earth along with being witty & humorous.
Legends talk! People listen!
Addressing the query of BRANDING, this is where he explained about Honest Pricing philosophy & he believes in it too.
There was a surprise cake for his Belated birthday celebration arranged by Mi Home, Indiranagar
Celebrating his birthday with Bengaluru Mi Fans
Few other moments captured -
That’s it people. I will keep you posted more about the series of events in Bengaluru. Till then, we shall meet soon…..
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