Tuesday: Paytm launched 'Paytm First' as its subscription-based loyalty programme to increase customer retention. The new model, which competes with Amazon's Prime subscription and Flipkart's Plus membership.|
Competing against Amazon Prime and Flipkart Plus, the Paytm First offers:
•Every Month you get ₹30 cashback on adding money/recharge of ₹500. Which accounts to ₹360 cashback for the 12 months
•Every Month you ₹100 cashback on 1 movie ticket every month. Which accounts to ₹1200 cashback for the 12 months
•You get 1 year subscription of Sony Liv premium worth ₹499
•You get 1 year subscription of Eros Now Plus worth ₹470
•You 90 days subscription of Viu premium worth ₹297
•You get 1 year subscription of Wynk premium worth ₹999
•You get 1 year premium subscription ofGaana Plus worth ₹399
|Food & Travel|
•You get free uber rides worth ₹1000 per month (tentative amount) for 180 days
•You get Zomato Gold subscription for 3 months worth ₹600
•You get ₹100 off on ₹250 order of Uber Eats twice a month for 12 months
•Unlimited and free priority shipping on Paytm mall
•Priority 24X7 Customer Service
Paytm First customers loyalty programme has been made open to all Android app users by the end of March 5, Deepak Abbot, Senior Vice President, Paytm revealed. As for the iOS app, users can expect a release on March 6, he added.
Customers can subscribe to the Paytm First programme by paying ₹750 annually. However, as an introductory offer, Paytm is giving cashback worth ₹100 for a limited time.
We are happy to have partnered with leading players from their respective verticals during the initial launch phase itself, and we will continue to expand the Paytm First programme with more benefits and value to our customers, Abbot said.
Paytm is primarily focusing to increase customer attraction through this Paytm First programme. Also, it is set to have over three million Paytm First subscription sold within the first year of its launch.
Source - 1
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