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[Announcement] Xiaomi is the largest exclusive brand network in the offIine market in India

2019-11-04 03:17:33
29372 195

Mi Fans, we are stoked to announce one awesome piece of news with you today. Channelplay, a leading retail and channel solution provider today announced the findings of a recently concluded market research on the expanse of Single Brand retail network in India. Among the 11 product based industries evaluated, Xiaomi emerged as the leader with the largest exclusive brand network in India.

This is inclusive of all the single brand retail outlets Xiaomi - Mi Home, Mi Studio and Mi Stores. The second dominant player also belonged to the electronics category - Samsung India, followed by Cafe Coffee Day(CCD), Dominos India, and Bata making it to the top five.

In the study conducted, industries retailing a physical product were audited across Apparel, Footwear, Jewellery & Watches, Electronics, Books & Stationery, Sports & Games, F&B/Grocery, Food Service, Florist, Pharmacy, Furniture, Furnishings & Sanitaryware. Study showed that among the top five brands with the largest exclusive brand retail network in India - Xiaomi was 44% bigger than Samsung and over 48% bigger than CCD. Xiaomi also showcased a lead of 108% from Dominos and 117%+  from Bata.

Commenting on the research, Sundeep Holani, CEO, Channelplay said, “The growth in offline retail is largely motivated by the increasing need of experiential buying by Indian consumers. A large proportion of consumers prefer a physical product experience before buying and another significant proportion is reluctant in making financial transactions online, especially for high value products. This has largely established the need for brand experience stores.

Post studying 11 product-based retail industries and around 700 brands, Samsung qualified to be the only close competitor of Xiaomi in terms of exclusive stores. Channelplay’s research on Xiaomi’s retail presence provided a store count of 2500+ Mi Stores, 75+ Mi Home and 20+ Mi Studios. Hence, this makes Xiaomi the largest exclusive-brand retail network in the Indian market.”
Few of the other popular brands which were evaluated were HP, Lenovo, Kohler, McDonalds, Subway, Puma, Ferns & Petals, Benetton, More Supermarket, Reliance Fresh and Baskin Robbins.

About Channelplay Limited:
Channelplay, incorporated in 2007, is India’s leading Retail Execution (Visual merchandising, Sales Staffing, Sales Force Automation, Loyalty Programs) & Measurement company (Market Research , Mystery Shopping & Audits). Channelplay has rich management expertise & execution capability as it conducts 2500+ surveys every month among Retail & Consumer across 10+ industries.

Check out the celebration pictures of our 2500th Mi Store inauguration below:

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2019-11-04 03:17:33
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Master Bunny

omkarsawant594 | from Redmi Note 5 Pro


2019-11-04 03:31:52

Device team

Arun Abhimanyu | from Redmi Note 4


congrats Xiaomi
2019-11-04 03:33:28

Master Bunny

PRASAD89 | from app


congratulations Mi
2019-11-04 03:55:55

Rookie Bunny

5238515292 | from Redmi Note 7 Pro


good modail
2019-11-04 03:56:33

Resource Team

iamumesh | from Redmi Note 5 Pro


Congratulations to Xiaomi India Team!
2019-11-04 04:27:55
Alone we can do so little, But together we can do so much. --''Helen Keller''

Master Bunny

Nitesh Varotariya | from Redmi Note 3


Congratulations to Mi India…
2019-11-04 04:30:10

Pro Bunny

1630812962 | from Redmi Note 7


great mi
2019-11-04 04:32:31

Master Bunny

Rajeev Billu | from app


congratulations xiaomi
2019-11-04 04:33:59

App Review Team

Maji George | from Redmi 3S


2019-11-04 05:43:40

Resource Team

sm O ker | from Redmi Note 7


congratulations, we love mi
2019-11-04 05:56:39
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