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According to the International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, the India smartphone market saw a shipment of 30.0 million units in 2018Q1, making it the strongest start to a year and maintaining a healthy year on year growth of 11 percent.
Xiaomi continued to lead the smartphone market in the 2018Q1 by doubling its volume year on year. Also, its continuous efforts to expand offline footprint has helped get visibility for the brand, thus ensuring wider availability. In line with the duty hike on populated PCBs, Xiaomi announced its big move towards local manufacturing by setting up its first SMT (Surface Mount Technology) facility in Tamil Nadu in April 2018.
Xiaomi increased its share of total eTailer shipments from 32% a year ago to 53% in 2018Q1.
Xiaomi is in a unique position with a diversified channel approach and strong demand in each of the channels.
Xiaomi maintained its lead in the market for the second quarter in a with further expansion in the offline channel and popularity of its models such as Redmi 5A and Redmi Note 5.