Xiaomi has entered into a strategic partnership with Eros International to offer monthly subscription plans for it's Mi TV users. Under this partnership, Eros Now will be integrated right into Mi TVs user interface, the Patchwall UI. The company claims that the will allow its users to access a bouquet of 11,000+ Bollywood and Regional language films, entertainment shows, music videos and originals.
Eros Now is offering two monthly plans. The first one is named as Plus Plan and it come with a monthly subscription of Rs 49. Then there is Premium Plan that comes with a monthly subscription of Rs 99. The announcement comes at a time when Xiaomi is celebrating its fourth anniversary. Interestingly, Xiaomi integrated Eros Now to its Mi Video app earlier this year.
This distribution deal between Eros Now and Xiaomi is an extension of the immersive content experience that both partners offer. With this partnership, Eros Now further enhances its distribution to the larger screen in India and then across Asia. Eros Now will be available within Patchwall on all Mi TVs sold in India, giving all users access to its bouquet of 11,000+ Bollywood and Regional language films, entertainment shows, music videos and originals.
Eros Now’s integration with Mi LED TVs comes at a time when Xiaomi is celebrating its anniversary of four successful years in India. Earlier this year, Xiaomi integrated its Mi Video app with on-demand streaming services including Eros Now. This strategic distribution will enable Eros Now to reach out to a global audience who would be able to enjoy content that has a universal appeal.
Rishika Lulla Singh, CEO, Eros Digital said
“ Eros Now intends to take its viewers beyond conventional small screen on demand experience and offering an enviable user interface on smart televisions. In a bid to ensure that the digital-first audience of today has access to the best of entertainment, we are glad to partner with Xiaomi for its content offerings on all Mi LED TVs, ”
Sudeep Sahu, Product Manager – Mi TV, Xiaomi India added,
“ Eros Now has been synonymous with groundbreaking content for the digital medium and we are extremely proud to have brought them on-board with their high quality immersive content offerings for all our Mi Fans. We hope to build great properties together. Mi LED TV offers over 500,000 hours of content and Eros Now is a very important partner who share similar brand philosophies as Xiaomi in terms of disrupting industries. ”
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