Hello Happy Mi Fans
App Annie is a business intelligence company and analyst firm headquartered in San Francisco, California. It produces business intelligence tools and market reports for the apps and digital goods industry.
Play Store is Google's official pre-installed app store on Android-certified devices. It provides access to content on the Google Play Store, including apps, books, magazines, music, movies, and television programs.
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The first graph shows that people used apps 25% more often in Q1 2016 than the previous quarter. App Annie hypothesizes that it’s because the smartphone user base has grown so substantially. More phones are coming out in more places that didn’t previously have smartphones. Thus, the conclusion isn’t that people are using apps more often. Rather, there are simply more people using apps than there were before. The graph above doesn’t seem like it adds up to almost one trillion hours. However, keep in mind that this graph is just for Android phones.
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As it turns out, virtually all of us have apps that we don’t normally use. On average, we only use between 1/3 and 1/2 of the apps we have installed on any given month (based on region). There are a variety of reasons why this could be. Many devices have pre-installed apps that people simply never use. Additionally, apps like file managers, background downloaders, and other productivity types may see infrequent use. For instance, many people use Google Docs, but how many have downloaded Slides and Sheets and then only occasionally use them? App Annie mentions the importance of retention as a measurement of success. After all, the most successful apps are the ones people actually use.
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App Annie’s research concluded that most people spent over 80% of their time not in the top app in their country. The top app in any given country is usually Facebook or WhatsApp.
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App Annie states that this means that other app developers have plenty of time. However, we feel like there is more to it than that. For instance, a person may check Facebook many times a day for a minute at a time. On the other hand, Google Maps may only be opened once for ten minutes for the daily commute. We would love to see a “per session” metric as well to see how often and how long people spend in an app every time they visit for a more complete view of peoples daily activity.
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