[Announcement] [LIVE UPDATES] 2016 Mi Product Launch: A breath of fresh air

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Mi fans in India - we've got a good show coming up for you! If you're been tuning into our activities across mi.com, Mi Comm and social media, you'll know that we're launching a new product TODAY in New Delhi! We're SO excited for you to find out what it is! We have surprises in store - so don't miss out! This thread 2016 Mi Product Launch Livestream link: 12pm, 21 Sephttp://event.c.mi.com/in/milaunch/september2016/ *BOOKMARK IT!*21 Sep, Wednesday2:30pmThat's the end of this live update everyone! We hope you enjoyed yourself and are looking forward to the launch of Mi Air Purifier 2 and Mi Band 2!2:20pmMore photos!!! Press are busy with taking photos and doing media interviews with Mi execs.2:10pmThe press are enjoying the experiential zone, which is made to look like various parts of a home living room and kid's playroom filled with cool Mi products like Mi Air Purifier, Mi Robot Vacuum, Mi Wi-Fi 3, Mi Induction Heating Pressure Rice Cooker and more. Does this look like your dream smart home?2:00pmThank you for joining us for the pesentation of the launch of the Mi Air Purifier 2 and Mi Band 2. Want to win F-codes for BOTH products? Head on to c.mi.com/in for more!1:55pmThat's the end of the presentation! Did you enjoy it? It's time now for the experiential zone! Here are photos of the press checking it out.1:52pmMi Band 2 will be available on Mi.com from 27 September from 12pm. It will also be available on Amazon from 12am. 1:50pmGO GET IT! Here are all the highlights about Mi Band 2. It's time to step up!1:45pmThe best part, Mi Band 2 only Rs. 1999.1:42pmWant to take your Mi Band 2 out for a swim? Why not? Mi Band 2 is IP67 splash resistant. You can shower or wash hands without removing Mi Band 2.1:39pmAs with the previous version of Mi Band, the second generation comes with a military-grade ADI sensor, with power-efficient ADI accelerometer, optical heart rate sensor. It is resistant to scratches and fingerprints and comes with an anodized 0.05mm ultra-thin button. It features a 2nd gen Bluetooth 4.0 for faster, stable connections.1:36pmEasy 3-step setup, just wear, download and pair!1:34pmStep up with Mi Fit: Set personal goals, track step and activity counter, peek into your heart rate log and sleep monitoring, alerts and settings1:33pmIdle alerts gives a gentle buzz to remind you to move. You can customize the start and end time. By default, it occurs every hour.1:30pmIt also gives you incoming call and app alerts, so you'll never have to miss another call, message and notification.1:28pmMi Band 2 allows you to do phone unlocking. No fingerprints, no passcodes. Mi Band 2 unlocks in an instant.1:25pmThere are numerous research articles that show a relationship between sleep and heart rate . A few things happen when we enter deep sleep. We experience slower breathing, slower heart rate. Body temperature also drops. So measuring heart rate while sleeping can provide a more precise understanding of sleep quality. That’s why Mi Band 2 has “Heart rate sleep assistant” which monitors heart rate every 2 minutes after you have fallen asleep . So that light and deep sleep patterns are tracked more precisely.1:22pmKnowing your pulse gives you a good picture of your health. According to the National Institute of Health, the average resting heart rate: for children 10 years and older, and adults (including seniors) is 60 - 100 beats per minute. for well-trained athletes is 40 - 60 beats per minute. 1:20pmYou can use the optical heart rate monitor can calculate your target heart rate to find the sweet spot that’s best for exercise. This is typically 60 to 80% of your maximum heart rate (220 subtracted by your age). By closely monitoring heart rate during exercise, you can be sure to get a good workout without overstraining your body.1:15pmMi Band 2 works great with Mi Fit, that works with both Android and iOS. Use Mi Band 2 to analyse each run. It measures steps, distance, calorie burn while you run. Observe daily, weekly, and monthly trends on the Mi Fit App. 1:10pmIt's also up to 22% slimmer, 37% lighter when compared to popular fitness trackers with time display and heart rate.It's slim and comfortable which makes for better wrist movement. It also comes with a comfortable hypoallergenic band that's suitable for the most sensitive skin. 1:08pmMi Band 2 is only 10.5mm at its thickest point.1:08pmIn fact, some of the tech media managed to more than 20 days of use on Mi Band 2.For example: Nirmal from Techniqued lasted for 24 days and Rehan from Tech 2 lasted 23 days.1:05pmMi Band 2 has 4x longer battery life than other fitness trackers with display and heart rate, just check out the comparison chart!1:02pmCan you guess what's the best thing about Mi Band 2? It's the 20 day continuous battery life! With just a single full charge with moderate use, you can just about your daily activities and not think about having to charge it much. Battery life is a gamechanger, we do it for phones. We are also bringing that philosophy to fitness bands.1:00pmMi Band 2 features many upgrades, and the most prominent one is the OLED display. This OLED displays time, date, steps and heart rate. This is by far the most popular request we've gotten from Mi Fans for Mi Band. Some of them pairing a watch with Mi Band 2.12:58pmAfter much anticipation, I’m happy to announce that we’re bringing in Mi Band 2!12:56pmMi Band! Since we launched Mi Band, it has taken the world by storm. Today, Mi Band is the second most shipped wearable in the world. In Q2 of 2016, we shipped 3.1 million Mi Bands globally. It is also the number 2 most popular wearable in India.12:55pmBut wait! The launch event is not over just yet. Hugo says that there's ANOTHER product launching today! Being healthy is a choice. And one of our popular products, that’s helping users make better choices is…12:53pmHere are the highlights for Mi Air Purifer 2! What do you guys think? 12:51pmFinally - PRICE! Hold your breath, because the Mi Air Purifier 2 is just Rs. 9999. The all new Mi Air Purifier Filter goes for Rs. 1999. Its EPA triple-layer filter, removes harmful PM2.5 particle. The Mi Air Purifier 2 will go on sale on 26 Sep at 12pm.12:50pmIt is ideal to change filters every 6 months. The Mi Home app reminds you to change filters when required. 12:50pmThat brings us to one of the most crucial part of an air purfier. Its filter. Mi Air Purifier 2 uses a triple layer filtration process to filter out particles of various sizes and also odours.  It comes with a greater filtration volume. The triple layer filter comprises a pre-filter, HEPA filter and activated carbon filter. The PET pre-filter eliminates larger pollutants like dust and hair. The EPA filter removes the finer particles. The Activated Carbon Filter absrobs harmful chemicals, strong odours and smoke. The 360 degree HEPA filter is dense and shaped like a compact cylinder to entrap maximum particles in the air. 12:45pmMi Air Purifier 2 has a Clean Air Delivery Rate (CADR) of 310m3/h. It rates higher than any other air purifier in the market today on the CADR scale! It's cleaning range is from 21-37 square meters and a maximum of 400 sq feet. In a 1BHK with an area of 750 sq ft, Mi Air Purifier 2 will take approximately 11 minutes to clean the air in your living+dining room and 7 minutes in your bedroom.12:42pmLet's learn about the wind speed of the Mi Air Purifer 2. Aircraft engineers served as our biggest inspiration to design high performance booster fan for Mi air purifier 2. This air purifier has two fans running simultaneously and in sync. This allows a uniform air passage. Apart from highly functional, this air purifier is incredibly silent. On night mode it makes only 30 decibles of noise. Sleep like a baby :) Like a vortex, this air purifier propels the air upwards. This gives it a large effective range. This feature distinguishes Mi air purifier 2 from a regular air purifier. 12:42pmIt takes lesser floor space with a base area 10% smaller than an A4 sized paper. Check out some beautiful photos of the Mi Air Purifier 2!12:42pmIt is incredibly compact in comparison to the first generation the Mi Air Purifier.12:42pmYou must be curious to know the design of this super smart Mi Air Purifier 2.Its' simple, sleek and clean. A single button lets you toggle between all 3 modes. The grills prevent your children from putting their fingers in. So, it's safe too. The bottom housing is removable and comes in handy when you want to change filters.12:41pmMi Air Purifier 2 is definitely the SMART WAY TO BREATHE! Yes that's our tagline for Mi Air Purifier 2.12:40pmThe real time monitoring feature allows you to view the indoor air quality in real time, filter usage stats, temperature and humidity indoors, and much more. It has modes like auto, night and manual. You can choose whatever suits your requirement the most. One of the smartest functions about the Mi Air Purifier 2 that it allows you to control switch modes, adjust fan speed, and much more even when you are not at home. You can share controls with your family members too and there are unlimited number of shares. 12:36pmThe Mi Air Purifier 2 is loaded with a host of intelligent features. It works wonders with the Mi home app. Just tap and sync and you are ready to go!12:35pmThat brings us to the most exciting part of the launch - The launch of Mi Air Purifier 2! Why is a smartphone company making air purifiers? Well, contrary to popular belief, Xiaomi is much beyond just a smartphone company. We believe in being super innovative, and making even ordinary home appliances smarter and more powerful.12:34pmThe tinier the particles in the air, the more harmful it is for your health.12:32pmThat brings us to the most pertinent question - What causes outdoor air pollution?Harmful gases emitted from factories Insane number of cars in citiesBurning of waste in dumpyards cooking fumes - spicy Indian food, yeah?pet fur and dander Tobacco Smoke - we have a lot of smokers, don't we?12:30pm10 of the 20 most polluted cities in the world are in India. Delhi, the Indian capital, is infamous for being an extremely polluted city.12:28pmThat China is one of the most polluted countries in the world is a known fact. India is also not far behind when it comes to being one of the most polluted countries in the world!12:28pmHaving adequate data about air quality helps us make healthier choices!12:26pmWhen he moved to Beijing, he realised how polluted and unhealthy the air in the city is. A good day in Beijing means lesser pollution with low AQI, while on a badly polluted day the AQI can go really high 12:25pmHugo shares his experience about living in San Francisco, taking for granted the clean, fresh air that he was breathing everyday.12:23pmFamous psychologist Maslow categorises clean air as the most basic physiological need of humansOur interactive campaign titled 'a breath of fresh air' on social media has been really successful, being played over 400,000 times!12:21pmOur interactive campaign titled 'a breath of fresh air' on social media has been really successful, being played over 400,000 times!12:20pmHugo goes on stage and greets all the local media, welcoming them in their "home for today." We're here today to launch our first smarthome product.12:10pmWe're about to start the livestream - stay tuned to the livestream page and keep a lookout everyone!12:00pmOur Mi Global Marketing team getting ready to bring you live updates! #noticetheblondies 11:55 amHere they are collecting their passes from the registration booth. 11:50 amWe've started registrations! A great gathering of local media in a single room. Here they are streaming into the venue.A journalist chatting with our Director of Product and Global Marketing, Donovan Sung.Isnt' the room gorgeous!Chit-chatting and catching up before Hugo comes on stage!11:45 amThe entrance of the launch venue. We're at the very posh Hotel Roseate New Delhi!11:30 amThat's our registration desk. Looks swanky, isn't it?11:09amThe media passes for this event. Would you like one too? 11:00amA look at the registration booth for media. The theme of this launch is a breath of fresh air! 9:00amThe stage is set and we're ready to go! Here's a look into the beautiful setup we've got going on for today's media event. Can you guess what product is going to be launched today?20 Sep, Tuesday8:30pmGuess who's in town for the launch of our new products tomorrow? It's Hugo Barra, Xiaomi VP! We're happy that a couple of our hardcore Mi Fans from Delhi got to join us for dinner and check out the stage for our media launch event. Check out some of these fun photos they took on stage with our Mi India team! Yes, that's our commander-in-charge of Mi Community India, Rohit, lying in front. Loving Hugo's expression in this photo 6:30pmWelcome to the Mi Product Launch 2016, 21 Sep, live from Delhi, India. We'll be sharing live photos and updates for "A breath of fresh air" launch event right here on Mi Comm. This thread will be updated in reverse order. Stay tuned!

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