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Hello MI Fans
Manu Kuman Jain, Xiaomi India head told In conversation with Digit on the sidelines of the launch of the new Mi power bank 2i in India that the new device “will change the lives of the entire country, especially people living in rural India.” When asked if Xiaomi is targetting rural smartphone users with a low-cost JioPhone-esque device, Jain refrained from comment, but the Xiaomi VP seemed pretty optimistic about what’s to come.
Xiaomi Vice President and India MD, Manu Jain has been teasing a new Xiaomi device targeted towards rural India. He had recently tweeted pictures of himself touring India’s villages.
his tweet reads as , “Gained insights on the way people lead their lives in rural India. Fingers crossed for a new product that I believe will help change their lives.
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“There’s something that we’re planning to launch, but I can’t share more details right now. This is something we would be able to share a few weeks from now,” he added. “We are trying to explore something else which is going to be revolutionary. This is still work in progress just wait for a few more weeks.”
Regarding the product portfolio, including the Mi TV ecosystem, Manu Kumar Jain said that consumers in India can expect a bunch of new product categories to launch in the “next few years.” It seems that Xiaomi is still testing the waters and studying the smart TV market before committing to it wholeheartedly.
“Please understand that we’re a small team of 300 people, so 300 people over three years. Have made Xiaomi the number one brand in the smartphone space. Now, we will start focussing and expanding on many other categories in India,” Jain confirmed.
Talking about Xiaomi’s business model of selling quality products with lower margins and getting additional income through products like MIUI and added service, Jain said that the company will stick to the strategy.
“Our final product is not phones, it is MIUI and phones and other hardware products are a vehicle to deliver our software services. We have been working on this in India, China and globally. We have started monetising our MIUI in India in multiple ways and we make decent amounts of revenue and profits from MIUI in India,” Manu Kumar Jain explained.
Manu Kumar Jain also confirmed that Xiaomi will be launching content services in India soon. This content will be up for purchase and will add to the company’s revenue model in the country. The Xiaomi VP also confirmed that multiple other internet-based services will be launched by Xiaomi in India, in the near future.
“We are growing really fast. Revenue and sales from offline grew 10X in the past six months. Now we are really pushing forward to further grow an offline business and have a market dominance in the offline segment,” Manu Kumar Jain said concluding the interview.
During the course of the conversation, Jain touched upon Xiaomi’s Android One strategy and shared details on its future plans in India.
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