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Xiaomi is #1 Brand in Online Segment with 50% market Share
Hello Mi Fans,
Xiaomi is not only the #1 Smartphone Brand in India but is also the #1 Brand in the online segment. Xiaomi has been successful in winning Indian consumers through its smart marketing strategies, aggressive pricing and strong focus on online channels. No other brand is close to Xiaomi as far as online sales are concerned, where it dominates now half of the market. Online consumers are known to be smart consumers who usually compare products at different levels before making a purchase decision. Xiaomi was smart enough to hit the sweet spot by offering the best produts at aggressive price which helped in driving the volume sales.
Counter point research has just released the Q3 2017 online market share for brands in the Indian smartphone market and Xiaomi india has dominated the online segment with 50% market share, which means that 1 out of every 2 phones sold online is a Xiaomi phone.
What is your prefrence of buying smartphone - Online or Offline? Let's know in the comments below.