Dear Mi Fans,|
As you know, Xiaomi’s pricing philosophy has always been a “cost-plus” model. We strive to make the highest quality products available to all at honest pricing for all of you.
We have been seeing a huge demand for Redmi Note 5 Pro and Mi LED TV 4 55”. In order to ramp up supply for Redmi Note 5 Pro, we are importing a significant amount of PCBAs as our local PCBA production would only ramp up 100% by CY Q3 2018. With the recent changes in tax structure on PCBA imports and the depreciation of the rupee (by ~5% since the beginning of the year), this has resulted in a significant increase in costs for us.
To ensure the steady supply of Redmi Note 5 Pro, we are marginally increasing the price of Redmi Note 5 Pro 4GB + 64GB variant by INR 1,000 to partly cover the above costs. It would be available at INR 14,999 starting Tuesday, 01 May 2018, on Mi.com, Mi Home stores, Flipkart and other offline stores.
We would be honouring all pre-orders of Redmi Note 5 Pro 4GB + 64GB already placed on Mi.com at the original price of INR 13,999. We hope that with the substantial increase in the manufacturing capacity, we would be able to do a monthly volume of one million Redmi Note 5 Pro.
In addition, in order to meet the demand of Mi LED TV 4 55”, we are also importing significantly more TVs. Due to the recent import tax structure change and the rupee depreciation this year, we are marginally increasing the price of Mi LED TV 4 55” by INR 5,000 and it will retail at INR 44,999 starting Tuesday, 01 May 2018, across Mi.com, Mi Home stores, and Flipkart.
We are positive that our increased supply will satisfy our customers’ growing demands, bringing more joy to everyone.